Blue Bell® Scoops up Richards/Carlberg as New Agency of Record

Richards/Carlberg is Fourth Agency Hired
in Brand’s 109-Year History

Some clients are won in a matter of weeks. Blue Bell Ice Cream took a bit longer – about four decades.

Early in their careers, Chuck and Gayl Carlberg both learned under legendary ad man and builder of the Blue Bell brand, Lyle Metzdorf. Gayl even appeared in the very first Blue Bell television commercial. Since those early days, not a year has gone by without Chuck and Gayl hoping to once again cross paths with Blue Bell.

This July, the Carlbergs finally had their opportunity. After a competitive review (and after our entire agency devoured too many cartons of ice cream to count), Blue Bell chose Richards/Carlberg for strategy and creative work for TV, radio, print and out-of-home, as well as BlueBell.com and social channels.

If you’ve never heard of or tried Blue Bell, well, stop reading this and go buy some! Blue Bell Ice Cream has been the “little creamery” in Brenham, Texas, serving the best ice cream in the country for more than a century. With markets in 16 states, Blue Bell Ice Cream offers half-gallons, pints, and single-serve cups. And, everyone in the Richards/Carlberg office has a different favorite flavor. In fact, Stan Richards’ favorite flavor is HomemadeTM Vanilla.

Gayl Carlberg, who is a Brenham native and will be leading the account said, “I won’t exaggerate; this is nothing short of a career-long goal for me. I loved my time working on Blue Bell and our team is ready to sink our teeth into this account to help this brand continue its phenomenal success for another century.”