Richards/Carlberg is wild about new client, the Houston Zoo

After a 10 way pitch we are proud to announce that The Houston Zoo has appointed Richards/Carlberg as their strategic brand partner. The Zoo has been building towards a strategic plan since 2014, which has included creating a new master plan centered on the upcoming centennial celebration in 2022.

The master plan is focused on positioning the Zoo as leaders in conservation.

Our role will be to help develop and support the strategic plan through tactical communications and creative execution, which will result in a new brand identity.