Stan Richards

Principal/Creative Director


Stan founded The Richards Group in Dallas, Texas, as a freelance practice after graduating from Pratt Institute in New York. Over the next 20 years, it became one of the nation’s premier creative resources. In 1976, it became a full-service advertising agency. In 2006, Stan purchased Richards/Carlberg to help bring world-class advertising to our world-class city.

Stan’s work has received awards in virtually every major competition in the world, from Pratt’s Distinguished Alumnus Award to The Wall Street Journal’s “Giants of Our Time” series.

The University of Texas honored Stan with its Reddick Award for leadership in communication, preceded by Walter Cronkite, Ted Turner, and Bill Moyers. Southern Methodist University announced the Stan Richards Creative Chair and, in the same year, Stan received the AIGA Gold Medal, the award for career achievement in design.

In 1999, Stan received the highest honor available to a creative with his election to the Art Directors Hall of Fame, joining such luminaries as Walt Disney, Norman Rockwell, and Andy Warhol. In 2015, the University of Texas renamed its nationally recognized advertising program the Stan Richards School of Advertising & Public Relations. And in April 2017, Stan was inducted into the Advertising Hall of Fame, an honor reserved for only the most legendary contributors to our industry.

Apart from business, Stan’s interests include skiing in Utah and fly-fishing the backwaters of Laguna Madre. He is an avid runner, having logged 40,000 miles.