Richards/Carlberg to tell Houston Zoo Story as City’s Conservation Leader

HOUSTON (April 27, 2017) – As the Houston Zoo focuses on its role as a conservation leader and its place in the global movement to save wildlife, Richards/Carlberg has been selected as the zoo’s new Strategic Branding and Creative Advertising Partner. “The Houston Zoo is about connecting communities with animals and inspiring action to save wildlife. It’s time to elevate our story of how we preserve wildlife and their habitats by combining conservation with education and the promotion of sustainable livelihoods in local communities,” said Lee Ehmke, CEO and President of the Houston Zoo. “We want to be known as Houston’s Conservation Leader and Richards/Carlberg is the perfect partner in helping us realize this vision.” Representing the Houston Zoo adds to Richards/Carlberg’s growing niche in the conservation and environmental arenas. The company’s work on behalf of Buffalo Bayou Partnership is a successful branding effort working with public/ private initiatives. Agency principal and self-proclaimed “Green Soul” Chuck Carlberg has led the firm in this area of work. In addition to being Chairman Emeritus of Buffalo Bayou Partnership, Carlberg serves on The Houston Parks Board and The Memorial Park Conservancy. “Working with the Houston Zoo is a dream come true. With more than 6,000 animals and more than two million visitors each year, it is one of the fastest growing zoos in the country,” said Carlberg. “Partnering with conservation leaders like the team at the zoo will be a true strategic partnership.” Richards/Carlberg’s assignment is to focus on the development of a strategic brand platform and a creative execution emphasizing the zoo’s role as a conservation leader. Currently, the zoo has a number of “Take Action” initiatives, such as reducing single-use plastics like grocery bags and water bottles, as well as on-site cell phone recycling and fishing line collection bins in Galveston. Houston’s Strike Marketing will continue its role advising The Houston Zoo on promotions and media.

Richards/Carlberg, founded in 1971 by Chuck Carlberg, is one of the most award winning and creative branding agencies in the Southwest. In 2006, Stan Richards of The Richards Group acquired the agency, which continues to be run by Chuck and Gayl Carlberg. The Richards/Carlberg roster of clients includes Blue Bell Creameries, Mahindra Tractors, UTHealth Houston, Stephen F. Austin State University, University of Houston-Clear Lake, Schlotzsky’s, UT Health San Antonio, Houston Super Bowl Host Committee, Texas A & M University Law School and The Houston Zoo. For more information, go to

The Houston Zoo connects communities with animals, inspiring action to save wildlife. Established in 1922, today the Houston Zoo, with more than 6,000 animals, is the second most visited Zoo with paid attendance in the country. The dedicated staff works around the clock to care for animals, provide education, and to ensure the Zoo remains the number one attraction in Houston for all visitors. To stay informed about the Houston Zoo, visit

Jackie Wallace
Houston Zoo
PR Director

Michelle McLeod
Brand Management