RICHARDS/CARLBERG TEAMED UP WITH THE HOUSTON SUPER BOWL HOST COMMITTEE

Super Bowl LI was more than just a game. It was all the events and activities surrounding it, enjoyed by the millions without a ticket. To help tackle it all, The Houston Super Bowl Host Committee put in Richards/Carlberg.

Our goal was to engage both visitors and residents in the excitement and energy that comes with one of the world’s most high-profile events, while showcasing Houston as the premier city for hosting something of this magnitude. As a leader in diversity and innovation, Houston is The City of the Future. And after 50 historic Super Bowls, it was the perfect city for the first game of the next half-century.

Throughout it all, we hadn’t forgotten Houstonians and the local and regional communities who helped to host Super Bowl LI. This is their city and their game, and together we showed the world all that Houston has to offer.